Homer... in Moe's... with a donut? I know I'm getting up there in age (a few more years and I can rent a car) but kids... still get toys. Right? I mean, my God-I-hope-I-wasn't-ever-that-annoying little demons cousins still get toys (way too many if you ask me, but that's a different snide aside; one I save for their mothers after my second glass of wine at dinner). Because it's Christmas and someone, somewhere is frantically making the season's hottest doodad or zip-zop (my lack of knowledge on the toy front is usually decently covered up by talking like Bill Cosby, but in light of recent events even that's not safe). But we're still making toys. And by "we" I mean elves. Or maybe, you know, indignant East Asian children. Somebody. You wouldn't know it looking at Hasbro. The toy and board game company, the empire that brought you Monopoly, Life, Clue - hell, all of them - took a dive towards the end of last week and as NORAD has begun tracking Santa the stock is still foundering. After a near all-time high in November, this pre-Christmas downward-turn must have investors seeing red, infuriated over their dwindling green. "Hasbro (NASDAQ: HAS) is a weak stock in a strong group," Chaikin Analytics' Marc Eisen tells us. "Its PGR is Very Bearish and Money-Flow is very negative with the stock relatively close to 52-week highs. The stock was downgraded recently and earnings estimates are being reduced. Sell HAS on a failure to re-penetrate the long-term moving average and switch into stronger peers (in pullbacks) like Electronic Arts (EA – Very Bullish PGR) or Take Two Interactive (TTWO – Very Bullish PGR). HAS also triggered a Relative Strength Breakdown yesterday." Hasbro's stock was hovering at about $55.40 an hour from the closing bell on Christmas Eve (Wednesday). And yet, it could be worse. At least they're not Mattel (NASDAQ: MAT). The house that Barbie built is now experiencing the latest in a long trail of troubles in a holiday season where the ongoing sensation over Disney's Frozen paraphernalia has weakened Mattel's seasonal punch. If people keep singing "Let It Go" (a year later, I might add; seriously, let it go) Ms. Barbara Millicent Roberts might just see the Dream House foreclosed on. I don't want to say Ken's gonna run off with Elsa, but we've seen this movie before. Mattel's stock was around $30.30 an hour from the early 1:00 PM close - down from nearly $50.00 in the days around Christmas last year. Which makes Hasbro's three dollar slide look somewhat negligible. At least for now.